The Starbucks Experience

August 30, 2006

To Be or Not to Be

Filed under: business — Joseph Michelli @ 10:02 pm

This initial podcast examines the principle “Make it Your Own” featured in Dr. Michelli’s upcoming McGraw-Hill book, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary. It makes a distinction between being and doing in the context of the Starbucks “Green Apron Book.”

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