The Starbucks Experience

Al Gore said it was inconvenient.  In the movie “A Few Good Men” it was something “you can’t handle.”  In business, it is often simple.  A former Fedex Kinkos CEO offers this simple truth for your consideration.

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If you had one question and only one, what would you ask to determine customer loyalty?  Ultimately, Dr. Michelli gets to that question and offers ways to use it to effectively drive greater loyalty in your customer base.

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Who said profit could be bad? Fred did! This podcast will help you see a difference between good profits and bad profits and examine if your business is inadvertenly producing bad profits at the expense of the good ones.

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Dr. Michelli has promoted himself and you to the level of CEO and he starts this shared journey with a stop at the car wash.  Fasten yourself in for an EXPERIENCE!

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