March 1, 2007
THE Memo
This week Howard Schultz, Chairman of the Board of Starbucks, had a memo released that caused company watchers to wonder if Starbucks could regain it’s soul. While sharing much of that memo, Dr. Michelli highlights the lessons learned from the challenges of growth.
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The Anti-Marketer said,
March 4, 2007 @ 9:46 am
Starbucks: Ripe for disruption, or already disrupted?…
I suspect most people have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite and ultimately covered by BusinessWeek, The Wall Street Journal, Forbes, CNN, etc., which was penned by the founder…
Joseph Michelli said,
March 5, 2007 @ 7:30 pm
Anti-marketer, I would imagine most people interested in “customer experience” and or the Starbucks brand, have heard the story. As you likely have gathered, it is the source for this weeks podcast
Paul said,
March 13, 2007 @ 8:08 pm
Sorry, I should have written a better intro for my trackback ping. I don’t know whether you checked the article or not, but you will see that it goes in a quite different direction than your commentary that I thought your listeners might be interested in. I’m not sure what you are trying to say with your response.
Regardless, the title on its own gives a good intro to what my blog post is about.
Joseph Michelli said,
March 25, 2007 @ 8:19 pm
Paul, my comment on March 4 was in agreement with your comment on March 5. I tend to be very positive about Starbucks future and its balance between profitability and retaining its customer experience core. I appreciate your comments. Thank you very much.