The Starbucks Experience

Tracking social trends is critical to developing business strategy. Dr. Michelli identifies one such trend worthy of your attention and suggests its relevance to your business.

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 Standard Podcasts [5:05m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (2099)

Have you noticed there are a lot of music stations on your radio?  Dr. Michelli talks about finding the right offering for your customer, while remembering the importance of improvisation.

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 Standard Podcasts [5:07m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (1965)

In this weeks podcast, Dr. Michelli offers lessons on innovation and simplification from the sale of one of the worlds most basic, yet often taken for granted products. 

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 Standard Podcasts [4:48m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (1958)

Dr Michelli explores changes in consumer buying trends and possibilities for luxury goods.  Overall, the podcast examines evolving customer experience desires.

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 Standard Podcasts [3:42m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (1946)