The Starbucks Experience

Be what you say you are! Dr. Michelli’ reminds us that if we describe our business in a certain way, we need to live up to that description.  Violating the customer promise can be, and often is, fatal.

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This entry was posted on Wednesday, September 19th, 2007 at 1:40 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.