The Starbucks Experience

Dr. Michelli discusses the temporary Starbucks cup redesign campaign in the context of managing politically correct sensitivities while advancing your brand image.

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Details matter but do some details matter more than others?  Dr Michelli explores this important question, as it relates to your business.

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Venturing across a range of topics, Dr Michelli addresses effective messaging, core focus, and benefits/risks of setting customer expectations.

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This week Dr. Michelli talks about an “authentic” approach to effective collaboration with a boss.

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