The Starbucks Experience

Dr. Michelli examines the importance of adapativity in the dramatic twists and turns of the current economy.

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Dr. Michelli shares insights on creating a marketing experience inspired by ideas from Tim Williams of Ignition Consulting. In this podcast, Dr. Michelli also references a customer generated Doritos Superbowl video which is presented below.

Dr. Michelli’s website links are www.josephmichelli.com and www.yournewgoldstandard.com

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Listen to an interview with Dr. Michelli about The New Gold Standard entitled Leadership Secrets of the Ritz-Carlton as presented on the Useful Commute Podcast at BNET.com.

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Milder brew, beer served in a glass - not all change is initially well received! Dr. Michelli examines the unintended downside to customer-centric change.

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Here is Dr. Michelli’s latest YouTube Video

Customer reviews are increasing on the internet. Dr. Michelli discusses a strange place that these reviews can be found and whether your business should place them there.

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With the announcement that Starbucks will be closing 600 of it’s US stores, Dr. Michelli puts these store closings in perspective and addresses repositioning efforts in these challenging economic times.

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