5 principles for Turning Ordinary into Extraordinary. Wall Street Journal and USA TODAY bestselling author shares business insights from Starbucks along with other applied leadership principles
Dr. Michelli examines an important index for understanding existing customer behavior and spend patterns. He places this number in the context of customer retention and customer acquistion costs.
What is the world coming to? Dr. Michelli addresses challenges to privacy and customer-centric service posed by emerging technologies and aggressive marketing.