Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Episodes
Thursday Jun 28, 2012
Do you want return calls from sales leads? Focus on the personal!
Thursday Jun 28, 2012
Thursday Jun 28, 2012
Dr. Michelli examines the importance of personal connections on closing sales. He shares key insights from a recent study on return call responses.
Friday Jun 22, 2012
Can you ”gamify” your customer experience? Lessons from the Highway
Friday Jun 22, 2012
Friday Jun 22, 2012
This week Dr. Michelli defines gamification and gives an example of its powerful applicability….
Friday Jun 15, 2012
Customer Experience WOW - Defined and Delivered
Friday Jun 15, 2012
Friday Jun 15, 2012
Dr. Michelli differentiates WOW experiences from good service and gives and example from one of his client's Sonny's Bar-B-Q restaurants. In addition to learning lessons from the example, Dr. Michelli encourages you to share your WOW stories….
Friday Jun 08, 2012
Customer Experience - Understanding Emotional Economics
Friday Jun 08, 2012
Friday Jun 08, 2012
Dr. Michelli offers insights from the growing field of behavioral economics and helps you look at the role of emotions as they affect customer loyalty and the overall equity of your brand...
Thursday May 31, 2012
You look like a curator…a key to adding customer experience value
Thursday May 31, 2012
Thursday May 31, 2012
Dr. Michelli explores the role of content curation in customer experience elevation and offers empirical findings on how curation is used in marketing and thought leadership...