Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Episodes
Monday Aug 26, 2013
Courting, Dating and Loving - A Customer Experience Journey?
Monday Aug 26, 2013
Monday Aug 26, 2013
Borrowing from concepts in his book Leading the Starbucks Way, Dr. Michelli explores Maslow's hierarchy of needs and its role in the evolution of customer relationships....
Friday Aug 16, 2013
That Nonreplicable ”Something Else”
Friday Aug 16, 2013
Friday Aug 16, 2013
Dr. Michelli shares how Starbucks leaders seek to deliver the differentiators that separate them from the innovators.
Friday Aug 02, 2013
Passion Drives Purchase
Friday Aug 02, 2013
Friday Aug 02, 2013
This week Dr. Michelli explores the 7 bold moves Starbucks leaders made in their brand transformation - highlighting the role of emotional value...
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