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August 18, 2017 @ 9:17 am

Guilt or Greatness? Associations that Affect Customer Perception

In this week's episode, Dr. Michelli discusses the power of associations for your brand...

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August 10, 2017 @ 9:57 am

Differentiation Strategy: Flying on Segmentation, Experience Design, & Relevant Messaging

In this week's episode, Dr. Michelli discusses experiential offerings targeting specific customer segments...

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August 3, 2017 @ 10:04 am

Recovering Business Trust: Listen, Admit, Apologize, Fix

Dr. Michelli discusses building trust with your customers ...

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