The Starbucks Experience

Here is a slideshow project, kindly created for The Starbucks Experience by Ethos3 and modified for placement on Youtube. Hope you enjoy this one minute video.

Dr. Michelli offers you a “sneak peak” into his book The New Gold Standard, which will be released next week.  His podcast excerpts a section of the book that discusses the Ritz-Carlton “line-up.”

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Dr. Michelli offers an overview of his soon to be released book about The Ritz-Carlton Hotel Company.

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Dr. Michelli looks at Starbucks’ commitment to expanding not contracting in order to add value to customers in difficult economic times and he further explores the applicability of this approach to your business.

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When do you need to change your customer experience?  Dr. Michelli offers insights based on a recent customer experience change at Starbucks.

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Dr. Michelli discusses the temporary Starbucks cup redesign campaign in the context of managing politically correct sensitivities while advancing your brand image.

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Details matter but do some details matter more than others?  Dr Michelli explores this important question, as it relates to your business.

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Venturing across a range of topics, Dr Michelli addresses effective messaging, core focus, and benefits/risks of setting customer expectations.

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This week Dr. Michelli talks about an “authentic” approach to effective collaboration with a boss.

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Following up on last week’s podcast, Dr. Michelli serves up questions to help you evaluate your business against Dr Frei’s “Musts of Service Companies.”

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