The Starbucks Experience

Dr. Michelli help you explore how to examine and reposition your customer experience to maintain consumer relevance.

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Dr. Michelli offers a synopsis of the Verde Group’s results on what creates “wow” experiences for customers.  He encourages you to elevate aspects highlighted in that study.

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Dr. Michelli helps you look ahead to the consumer in the year 2020, thanks to the work of Doug Anderson the Senior Vice President of Research and Development for The Nielsen Company.

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What’s your USP and what does it have to do with driving sales in this economy?  Dr. Michelli helps you answer those questions in this weeks podcast.

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