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August 28, 2009 @ 9:15 pm

Too Much of a Good Thing?

Can a customer experience be too enriched?  Dr. Michelli tackles that question and helps you look at that very issue in your business.

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August 20, 2009 @ 12:44 am

A Customer by Any Other Name

Dr. Michelli discusses a fairly arbitrary distinction between customers and employees which is maintained by many business leaders.  He challenges the conventional wisdom of that distinction.

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August 5, 2009 @ 11:09 pm

Differently Different

Dr. Michelli offers a tool for assessing how to authentically present your products and services as being different from the competition.

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