March 21, 2019 @ 10:18 am
Sharing your brand stories differently
Dr. Michelli discusses how stories are a form of customer currency...
March 14, 2019 @ 11:28 am
Do not Forget to Sprinkle Emotion on Top of Branded Storytelling
This week Dr. Michelli explores the importance of telling stories with “emotions that pull for action" because of an outstanding example that recently surfaced on Twitter.
March 7, 2019 @ 9:00 am
Say Yes to a Dress | Developing Characters in Branded Storytelling
In this week's episode, Dr. Michelli discusses how Southwest Airline said: “Yes to a dress"...
February 28, 2019 @ 9:00 am
It Takes a Brand to Deliver a Branded Customer Experience – What are they saying about you?
In this week's episode, Dr. Michelli discusses the five brand components of successful companies...
February 21, 2019 @ 8:00 am
Customer Experience Wisdom from a 96-year-old Business Legend
In this week's episode, Dr. Michelli discusses the storied Dooky Chase Restaurant in New Orleans and it's owner and head chef, 96-year-old Leah Chase.
February 7, 2019 @ 9:00 am
5 Million Reasons to Deliver Effective Visual Storytelling Across the Branded Customer Experience
Dr. Michelli discusses a few of the visual storytelling offerings from the big game to see what we can learn from these efforts.
January 31, 2019 @ 8:30 am
Old Things That Endure: Testing and Learning for Customer Experience Excellence
In this week's episode, Dr. Michelli discusses elements of customer experience improvement which have transcended place and time.
January 24, 2019 @ 8:00 am
How to drive your brand voice through your customer experience
In this week's episode, Dr. Michelli discusses how to assess your brand voice for optimal customer experience...
January 17, 2019 @ 10:56 am
A Blast from the Past: The 3 Ps of Customer Experience Excellence
Dr. Michelli discusses predictions Walker research group made back in 2013 about the future of customer experience by 2020...
January 10, 2019 @ 8:00 am
How Did You Do That? | Making Magic for Customers in 2019
In this week's episode, Dr. Michelli discusses how businesses can deliver magical experiences for their customers...
