How to assess the online or user experience
Posted in on May 26th, 2010 Comments
Dr. Michelli explores how to evaluate the user experience and the importance of watching consumer behavior.
Archive for May 2010
Is Customer Loyalty Dead or Alive?
Posted in on May 19th, 2010 Comments
Borrowing from recent trend data, Dr. Michelli looks at an effective strategy for when you are faced with declining customer loyalty.
How to Be an Innovator
Posted in on May 14th, 2010 Comments
Reflecting on his experience as an "innovative" customer experience consultant, Dr. Michelli shares insights central to "innovation." He also invites you to win a $20 Starbucks gift card by guessing the company he will feature in his 2011 book!
The Gravity of Customer Experience Enhancement
Posted in on May 5th, 2010 Comments
Dr. Michelli looks at the ubiquitous importance of customer experience design and asks important questions regarding your customers' perceptions of the experiences you offer.