Archive for May 2010

Dr. Michelli explores how to evaluate the user experience and the importance of watching consumer behavior.

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Is Customer Loyalty Dead or Alive?

Borrowing from recent trend data, Dr. Michelli looks at an effective strategy for when you are faced with declining customer loyalty.

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How to Be an Innovator

Reflecting on his experience as an "innovative" customer experience consultant, Dr. Michelli shares insights central to "innovation." He also invites you to win a $20 Starbucks gift card by guessing the company he will feature in his 2011 book!

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Dr. Michelli looks at the ubiquitous importance of customer experience design and asks important questions regarding your customers' perceptions of the experiences you offer.

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