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August 26, 2013 @ 10:16 am

Courting, Dating and Loving - A Customer Experience Journey?

Borrowing from concepts in his book Leading the Starbucks Way,  Dr. Michelli explores Maslow's hierarchy of needs and its role in the evolution of customer relationships....

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August 16, 2013 @ 6:15 am

That Nonreplicable “Something Else”

Dr. Michelli shares how Starbucks leaders seek to deliver the differentiators that separate them from the innovators.

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August 2, 2013 @ 9:33 pm

Passion Drives Purchase

This week Dr. Michelli explores the 7 bold moves Starbucks leaders made in their brand transformation - highlighting the role of emotional value...

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The Michelli Experience
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