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March 28, 2019 @ 8:00 am

No Collusion, No Obstruction, No Hoax – Just Vital Info on How to Write a Compelling Story Hook

In this week's episode, Dr. Michelli discusses the importance of a brand story hook...

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March 21, 2019 @ 10:18 am

Sharing your brand stories differently

Dr. Michelli discusses how stories are a form of customer currency...

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March 14, 2019 @ 11:28 am

Do not Forget to Sprinkle Emotion on Top of Branded Storytelling

This week Dr. Michelli explores the importance of telling stories with “emotions that pull for action" because of an outstanding example that recently surfaced on Twitter.

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March 7, 2019 @ 9:00 am

Say Yes to a Dress | Developing Characters in Branded Storytelling

In this week's episode, Dr. Michelli discusses how Southwest Airline said: “Yes to a dress"...

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The Michelli Experience
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