Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Episodes
Thursday Mar 28, 2019
Thursday Mar 28, 2019
In this week's episode, Dr. Michelli discusses the importance of a brand story hook...
Thursday Mar 21, 2019
Sharing your brand stories differently
Thursday Mar 21, 2019
Thursday Mar 21, 2019
Dr. Michelli discusses how stories are a form of customer currency...
Thursday Mar 14, 2019
Do not Forget to Sprinkle Emotion on Top of Branded Storytelling
Thursday Mar 14, 2019
Thursday Mar 14, 2019
This week Dr. Michelli explores the importance of telling stories with “emotions that pull for action" because of an outstanding example that recently surfaced on Twitter.
Thursday Mar 07, 2019
Say Yes to a Dress | Developing Characters in Branded Storytelling
Thursday Mar 07, 2019
Thursday Mar 07, 2019
In this week's episode, Dr. Michelli discusses how Southwest Airline said: “Yes to a dress"...
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