Archive for March 2019

In this week's episode, Dr. Michelli discusses the importance of a brand story hook...

Read Full Post »

Dr. Michelli discusses how stories are a form of customer currency...

Read Full Post »

This week Dr. Michelli explores the importance of telling stories with “emotions that pull for action" because of an outstanding example that recently surfaced on Twitter.

Read Full Post »

In this week's episode, Dr. Michelli discusses how Southwest Airline said: “Yes to a dress"...

Read Full Post »