In this episode, Dr. Michelli discusses his role as a visiting assistant professor of service excellence and announces the new Master of Science in Customer Experience program at Campbellsville University. He recounts his partnership with Dr. Joseph Hopkins, the university's president, which led to the development of this innovative degree program aimed at cultivating leaders in customer-centric strategies across diverse industries.
The program, designed in line with core competencies from the Customer Experience Professionals Association (CXPA), focuses on cultivating expertise in CX culture, insights, design, governance, and innovation. It's structured to equip students with the necessary tools to enhance customer journeys, build strong customer relationships, and foster brand loyalty across various business sectors, including healthcare, transportation, and retail.
Dr. Michelli also shares valuable lessons on forming successful business partnerships:
- Entertain Partnership Opportunities: Embrace collaborations that align with your values and offer mutual benefits.
- Conduct Due Diligence: Vet potential partners thoroughly to build a partnership on a solid foundation.
- Identify Complementary Strengths: Partner with organizations whose strengths enhance your capabilities.
- Focus on Shared Challenges: Align with partners who share your passion for addressing specific problems.
- Develop Actionable Solutions: Collaboratively create innovative solutions that address identified challenges.
- Invest in the Partnership: Commit to open communication, consistent effort, and trust in the partnership process.
Listeners can obtain a detailed infographic based on this podcast from Joseph's website. Additionally, those wanting to speak to Joseph are encouraged to contact him directly. If you find value in this podcast, please like, rate, comment, share, or subscribe!
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