According to retired four-star general Colin Powell, “Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.” I would argue extraordinary customer experience brands are also great simplifiers.

This is the fifth and final post in a series titled "How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World."

In the midst of all that confusion, team members and customers rushed toward leaders and brands that simplified their experiences and made their lives as easy as possible. In Stronger through Adversity, Ben Salzmann, President & CEO of Acuity Insurance offered insights on how to simplify the employee and customer experience by effectively leveraging technology and empowering team members through training.

Have you looked at your customer experience and sought to remove complexity, corporate-speak, and unnecessary steps?

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