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Retain Customers & Gain Referrals

If you are a customer experience professional, business leader, or entrepreneur with limited time for podcasts, Customer Experience University is for you! These 3 to 5-minute weekly episodes are designed to help you think and act in ways increase customer loyalty and drive word-of-mouth business.

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In this week's episode, Dr. Michelli discusses the use of persona-based journey maps as a research and design tool.

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In this week's episode, Dr. Michelli discusses the use of persona-based journey maps as a research and design tool.

What Is A Persona And What Does It Have To Do With Customer Journey Mapping?

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