Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
New York Times #1 bestselling author, Joseph Michelli, Ph.D., shares customer experience, leadership, and business insights from Mercedes-Benz, Starbucks, Ritz-Carlton, Zappos, Pike Place Fish, and many more. At The Michelli Experience, we help front-line employees, managers, and senior leaders deliver relevant and engaging service experiences. To that end, we provide keynote and workshop presentations, short-term and extended consulting services, and bestselling books to meet your needs.
Episodes

Friday Jul 09, 2010
How to build brand equity
Friday Jul 09, 2010
Friday Jul 09, 2010
Dr. Michelli looks at the implications of research emphasizing aspects of brand equity and helps you apply those results to your business.

Friday Jun 25, 2010
Customer Connections by the Facts Not by Total Nonsense
Friday Jun 25, 2010
Friday Jun 25, 2010
Dr. Michelli discusses the importance of research-based approaches to leadership and the execution of well planned customer experience strategies.

Wednesday Jun 16, 2010
How to move customers up the loyalty ladder
Wednesday Jun 16, 2010
Wednesday Jun 16, 2010
Dr. Michelli discusses a new Epsilon study regarding drivers of repurchase intent. He also announces his 2011 McGraw-Hill book with the working title "The Zappos Experience."

Wednesday May 26, 2010
How to assess the online or user experience
Wednesday May 26, 2010
Wednesday May 26, 2010
Dr. Michelli explores how to evaluate the user experience and the importance of watching consumer behavior.

Wednesday May 19, 2010
Is Customer Loyalty Dead or Alive?
Wednesday May 19, 2010
Wednesday May 19, 2010
Borrowing from recent trend data, Dr. Michelli looks at an effective strategy for when you are faced with declining customer loyalty.

Friday May 14, 2010
How to Be an Innovator
Friday May 14, 2010
Friday May 14, 2010
Reflecting on his experience as an "innovative" customer experience consultant, Dr. Michelli shares insights central to "innovation." He also invites you to win a $20 Starbucks gift card by guessing the company he will feature in his 2011 book!

Wednesday May 05, 2010
The Gravity of Customer Experience Enhancement
Wednesday May 05, 2010
Wednesday May 05, 2010
Dr. Michelli looks at the ubiquitous importance of customer experience design and asks important questions regarding your customers' perceptions of the experiences you offer.

Wednesday Apr 28, 2010
Sex doesn‘t Sell that Well! How to make real visceral connections with customers
Wednesday Apr 28, 2010
Wednesday Apr 28, 2010
Dr. Michelli looks at the application of Martin Lindstrom's neuromarketing research to help you elevate your customer experience design.

Thursday Apr 22, 2010
How to execute ”EASY” - A Boom or Bust Proposition
Thursday Apr 22, 2010
Thursday Apr 22, 2010
Dr. Michelli helps you sort through the challenge of crafting "high touch" versus "high speed" customer experiences.

Thursday Apr 15, 2010
Turning Trends into Customer-Centric Products
Thursday Apr 15, 2010
Thursday Apr 15, 2010
Dr. Michelli explores the use of trend data as the foundation for customer-centric design exploration and what you can do to create cutting-edge offerings.

Retain Customers & Gain Referrals
If you are a customer experience professional, business leader, or entrepreneur with limited time for podcasts, Customer Experience University is for you! These 3 to 5-minute weekly episodes are designed to help you think and act in ways increase customer loyalty and drive word-of-mouth business.

