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June 28, 2012 @ 9:19 pm

Do you want return calls from sales leads? Focus on the personal!

Dr. Michelli examines the importance of personal connections on closing sales.  He shares key insights from a recent study on return call responses.

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June 22, 2012 @ 6:02 pm

Can you “gamify” your customer experience? Lessons from the Highway

This week Dr. Michelli defines gamification and gives an example of its powerful applicability….

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June 15, 2012 @ 4:00 pm

Customer Experience WOW - Defined and Delivered

Dr. Michelli differentiates WOW experiences from good service and gives and example from one of his client's Sonny's Bar-B-Q restaurants.  In addition to learning lessons from the example, Dr. Michelli encourages you to share your WOW stories….

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June 8, 2012 @ 4:17 pm

Customer Experience - Understanding Emotional Economics

Dr. Michelli offers insights from the growing field of behavioral economics and helps you look at the role of emotions as they affect customer loyalty and the overall equity of your brand...

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The Michelli Experience
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