Archive for June 2012

Dr. Michelli examines the importance of personal connections on closing sales.  He shares key insights from a recent study on return call responses.

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This week Dr. Michelli defines gamification and gives an example of its powerful applicability….

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Dr. Michelli differentiates WOW experiences from good service and gives and example from one of his client's Sonny's Bar-B-Q restaurants.  In addition to learning lessons from the example, Dr. Michelli encourages you to share your WOW stories….

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Dr. Michelli offers insights from the growing field of behavioral economics and helps you look at the role of emotions as they affect customer loyalty and the overall equity of your brand...

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