Customer Experience

Customer Connections by the Facts Not by Total Nonsense

Dr. Michelli discusses the importance of research-based approaches to leadership and the execution of well planned customer experience strategies.

How to move customers up the loyalty ladder

Dr. Michelli discusses a new Epsilon study regarding drivers of repurchase intent. He also announces his 2011 McGraw-Hill book with the working title "The Zappos Experience."

How to assess the online or user experience

Dr. Michelli explores how to evaluate the user experience and the importance of watching consumer behavior.

Is Customer Loyalty Dead or Alive?

Borrowing from recent trend data, Dr. Michelli looks at an effective strategy for when you are faced with declining customer loyalty.

How to Be an Innovator

Reflecting on his experience as an "innovative" customer experience consultant, Dr. Michelli shares insights central to "innovation." He also invites you to win a $20 Starbucks gift card by guessing the company he will feature in his 2011 book!

The Gravity of Customer Experience Enhancement

Dr. Michelli looks at the ubiquitous importance of customer experience design and asks important questions regarding your customers' perceptions of the experiences you offer.

Sex doesn‘t Sell that Well! How to make real visceral connections with customers

Dr. Michelli looks at the application of Martin Lindstrom's neuromarketing research to help you elevate your customer experience design.

How to execute ”EASY” - A Boom or Bust Proposition

Dr. Michelli helps you sort through the challenge of crafting "high touch" versus "high speed" customer experiences.

Turning Trends into Customer-Centric Products

Dr. Michelli explores the use of trend data as the foundation for customer-centric design exploration and what you can do to create cutting-edge offerings.

Elevating Customer Experience - Where you should start!

Dr. Michelli offers a data based perspective on prioritizing customer experience initiatives and achieving easily accessible successes.