Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Episodes

May 26, 2010
How to assess the online or user experience
May 26, 2010
May 26, 2010
4 min
Dr. Michelli explores how to evaluate the user experience and the importance of watching consumer behavior.

May 19, 2010
Is Customer Loyalty Dead or Alive?
May 19, 2010
May 19, 2010
4 min
Borrowing from recent trend data, Dr. Michelli looks at an effective strategy for when you are faced with declining customer loyalty.

May 14, 2010
How to Be an Innovator
May 14, 2010
May 14, 2010
4 min
Reflecting on his experience as an "innovative" customer experience consultant, Dr. Michelli shares insights central to "innovation." He also invites you to win a $20 Starbucks gift card by guessing the company he will feature in his 2011 book!

May 5, 2010
May 5, 2010
4 min
Dr. Michelli looks at the ubiquitous importance of customer experience design and asks important questions regarding your customers' perceptions of the experiences you offer.

Apr 28, 2010
Apr 28, 2010
4 min
Dr. Michelli looks at the application of Martin Lindstrom's neuromarketing research to help you elevate your customer experience design.

Apr 22, 2010
Apr 22, 2010
4 min
Dr. Michelli helps you sort through the challenge of crafting "high touch" versus "high speed" customer experiences.

Apr 15, 2010
Turning Trends into Customer-Centric Products
Apr 15, 2010
Apr 15, 2010
4 min
Dr. Michelli explores the use of trend data as the foundation for customer-centric design exploration and what you can do to create cutting-edge offerings.

Apr 7, 2010
Apr 7, 2010
3 min
Dr. Michelli offers a data based perspective on prioritizing customer experience initiatives and achieving easily accessible successes.

Apr 1, 2010
Apr 1, 2010
3 min
Dr. Michelli links customer loyalty research data to action steps for your service culture.

Mar 24, 2010
Mar 24, 2010
4 min
An Edelman study suggests the influence of social media is contracting. Dr. Michelli focuses on the bigger picture regarding delivery of the brand promise!